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The Meaning of Design
Why are we so attracted to good design? The human eye desires beauty. The theory of Human Centred Design is that we intuitively know good design because we can easily use it. Quality and transparency aside, the first designs of Apple products were designed with the human in mind. Software should also be intuitively designed.
To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatise, to persuade, and perhaps even to amuse.
— Paul Rand, Author, Graphic Designer, Teacher
